Product & Project Management
Throughout my tech career, I’ve worked on a variety of projects, from developing new products to launching updates and managing rebranding initiatives. I love overseeing these launches because they let me get creative while ensuring everything meets user expectations. Below are some of the projects and products I’ve had the chance to lead.
Launch of Self-Guided AI Audio Tour for Saratoga Springs History Museum
Developed and introduced a Self-Guided AI Audio Tour for the Saratoga Springs History Museum in New York, significantly enhancing the visitor experience and earning widespread positive media attention. This innovative tour features over four hours of curated content, providing in-depth coverage of more than 200 historical artifacts, offering guests an engaging and educational journey through the museum's collection. The launch was widely covered by various news outlets, with several articles highlighting both the project and my contributions, underscoring its success and impact on the museum's offerings. Here are some of them:
App Redesign to Facilitate User Experience
Managed the app redesign initiative to enhance user experience and improve accessibility for new users. Streamlined features, introduced a new payment functionality to drive sales, and optimized screen layout for user comprehension. Collaborated with UI/UX, development, and finance teams to execute these enhancements. The outcome significantly elevated user engagement and retention while driving sales through the newly introduced payment feature. Before and after images shown.
New Monetization Structure to Increase App Revenue
Led multiple monetization sprints for a dating app called CLiKD, with the goal of increasing app revenue. Collaborated extensively with UI/UX, finance, development, and QA teams to achieve seamless project execution. Spearheaded user testing initiatives, leading to the successful integration of new designs and payment frameworks. The core objective encompassed devising optimal strategies for a premium service adoption, designing compelling incentives for upgrades, refining premium feature delivery, delineating premium features, and formulating a competitive and appealing pricing model. After a series of sprints and assessments, we achieved a revamped monetization structure that yielded a 15% increase in revenue, and thus surpassing our target objective. Before and After image shown.
App Redesign to a More User-friendly UI
Worked on the implementation of an enhanced app design aligned with current market trends. Objective was to enhance user engagement and ensure visual elements such as images, fonts, and buttons stood out. Collaborated closely with UI/UX and development teams to successfully deploy the visual update. The introduction of a white background and new visual designs, based on successful testing, significantly improved user retention rates.
Rebranding of Product
Contributed to a comprehensive rebranding initiative for the app, focusing on the creation of a novel identity. The primary goal encompassed the introduction of fresh attributes, including enhanced features, refined designs, updated color palettes, an expanded target demographic, an overhauled user experience, and a new app name. Collaborated closely with UI/UX, development, QA, and marketing teams to execute a seamless rebranding process. Notably, the app was successfully rebranded as "Klik" following exhaustive feedback from test audiences. The application underwent a complete transformation, adopting a modern, user-friendly, and streamlined design. This multifaceted endeavor was successfully accomplished within a stringent 4-month timeline.
Entrepreneurs Collective Accelerator (EC/A) Launch
As Program Manager, led the launch of the inaugural 10-week EC/A startup accelerator program, held in London as an in-person series of events. Designed and delivered 12+ workshops, panels, and roundtables, equipping startups with the tools and knowledge to launch, scale, secure funding, and plan successful exits. Managed all aspects of the program, including objectives, scaling, budgeting, speaker coordination, scheduling, and seamless execution. The program attracted numerous startups and received highly positive feedback for its impact and value.
MyReview Beta Launch
Executed the soft beta launch of a novel web-based media review platform named MyReview. The primary aim of this phase was to invite users to engage with the app, provide insights, and offer constructive feedback for enhancements. Collaborated extensively with UI/UX and development teams to conceptualize, design, and develop the website, ensuring its accessibility to the public. Following a fruitful beta launch resulting in numerous sign-ups, we gathered a wealth of user feedback that significantly deepened our understanding of user preferences and needs.
