Marketing
Throughout my career, I've actively participated in a diverse array of marketing campaigns, each distinct in its approach but unified by the singular objective of enhancing brand recognition and expanding sales funnels. These campaigns have encompassed a wide spectrum of strategies, including guerilla marketing tactics, online advertising, copywriting, social media initiatives, and charitable events. Presented below are select examples of the campaigns I've been involved in, along with their respective outcomes.
I’ve led marketing campaigns for the Saratoga Springs History Museum, promoting events and special updates. Working closely with the press, I ensured effective communication of news, securing media coverage that boosted the museum’s visibility and engagement. Here is a fun coverage we had on our ghost tours in the summer of 2024.
Marketing Campaigns covered by Press and Media
Social Media Short Form Content
Created engaging short-form content for the Saratoga Springs History Museum to attract a diverse audience, particularly those who prefer reels on Instagram and Meta. The content was designed to tell compelling stories and evoke the emotional experience of visiting the museum, inspiring viewers to connect with the museum’s offerings and fostering a strong desire to visit in person.
Oversaw Meta advertising campaigns for CLiKD, a dating app, with responsibilities spanning creative development, audience segmentation, publication, and ad optimization. Executed a series of AB tests to discern the top-performing ad content. These tests revealed that ad images and videos exhibited varying degrees of success depending on age groups, user preferences, and gender. Shown are different creatives I used for different demographics.
Meta Ads
“Isodating” Influencer Campaign
Collaborated on a strategic campaign, while employed at CLiKD, a dating app, to promote "isolated dating" in response to the 2020 pandemic. Orchestrated partnerships with influencers whose values aligned with our product. This influencer-driven initiative yielded a successful campaign outcome, improving our brand reputation. Shown is a social post made by one of the influencers we worked with for this campaign.
Love in London Charity Campaign
Engaged in a charitable initiative named "Love in London" as part of CLiKD, a dating app, with the objective of spreading love and positivity through a captivating display of emotionally resonant photography and videography. I played a key role in promoting the campaign, growing our social media follower count into the thousands, and establishing partnerships, including collaborations with Nikon and various other sponsors for the prize pool. The campaign achieved significant success, garnering coverage in numerous publications and generating substantial donations for our partnered charity. Shown is the coverage we had in multiple outlets and the social post we had of the winner on our Instagram.
Event Banners
I have gained extensive experience in crafting captivating event banners to promote Entrepreneurs Collective's diverse range of events. Each event caters to a distinct audience, and a profound understanding of these audience needs informs our banner designs, ultimately boosting event attendance. Through the creation of compelling banners tailored to resonate with the right audience, I have consistently achieved higher event turnout while concurrently augmenting our social media follower count. Shown you can see the various banners I made for different events.
Event Banners
I have gained extensive experience in crafting captivating event banners to promote Entrepreneurs Collective's diverse range of events. Each event caters to a distinct audience, and a profound understanding of these audience needs informs our banner designs, ultimately boosting event attendance. Through the creation of compelling banners tailored to resonate with the right audience, I have consistently achieved higher event turnout while concurrently augmenting our social media follower count. Shown you can see the various banners I made for different events.
Newsletter Content
Led Entrepreneurs Collective's comprehensive newsletter, strategically promoting upcoming events, discounts, noteworthy updates, and channeling traffic to various sales funnels. Through a consistent newsletter schedule, we achieved an impressive average open rate of 35%, accompanied by a continuously expanding subscriber base exceeding 10,000. Harnessing the potential of our substantial newsletter subscribers and implementing a robust automation framework, we not only boosted membership activations but also witnessed significant growth in event attendance. Shown you can see the different newsletters I created that showcase various information that was crucial to our subscriber base.
Social Posts
I was responsible for curating compelling social media content to highlight our event series and promote upcoming events, all with the overarching goal of expanding our audience and attracting potential leads. Within Entrepreneurs Collective, we primarily concentrated our social media efforts on LinkedIn and Twitter, aligning with our target demographic. Leveraging the concept of "FOMO" (fear of missing out), we crafted content that tapped into this sentiment, incentivizing individuals to participate in our forthcoming events. As a result of our strategic social media campaigns, we experienced substantial growth in our membership and heightened brand visibility.